The bridge between what you consume and what you actually do — with money on the line.
Pick one habit. Stake real money on it. Miss a day, the money's gone.
The model
How it works.
Not a chatbot. More like a friend who bet on you and now wants their money's worth.
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01
Pick a sprint.
Hormozi 100, 75 Hard, Itzler Misogi, more. A library of creator-led sprints with the daily action already written for you. You just pick one.
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02
Put real money on it.
Five bucks, twenty, fifty, you pick. Set it high enough that skipping a day actually stings.
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03
Show up. Every day.
Check in and you keep your money and your streak. Miss a day and the stake's gone. The app nudges you when you're about to slip, and leaves you alone when you're not.
Why this works
Motivation is a story you tell yourself on day one.
A stake is a fact on day nine.
By day nine the story's gone. The gym is cold, the book is boring, the run is raining. A stake doesn't care about your story — it just sits there, waiting for you to show up or feed it.
Built by the team behind Wearable Challenge — 28+ cohorts of money-staked health challenges. The model works. Now it works for any habit.
For beta testers
What you get if you're in.
The beta is small on purpose. We'd rather have a few hundred people who use it than tens of thousands who downloaded it once.
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01
First 100 in.
The first 100 testers get the app before anyone else. TestFlight invite the week we open.
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02
A real say.
What you tell us shapes what we build next. Direct line to the founders — we read every message ourselves.
Last call
One habit. Real money. Show up.
Get in early. Get the app first. Have a real say in what we build.