Alex Hormozi's 100-day rule
Hormozi's rule for people starting out is brutally simple: pick the one action that gets you customers, and don't miss a day for 100 days. Almost nobody can do it alone. So we put your own money on the line.
Stake $100–$1,000. Finish all 100 days, keep every dollar.
Most people don't fail because the idea was bad. They fail because they stopped doing the thing that gets customers.
Alex Hormozi on the Rule of 100.
Most people quit here. The excitement wears off and nothing has happened yet.
One skipped day becomes three. The streak quietly ends and nobody notices.
100 straight days of the one action that gets you customers. That's when compounding shows up.
100 cold emails. One ad. One post. The single thing that gets you customers — nothing else counts.
$100–$1,000 of your own money, charged up front. Enough that skipping hurts.
One SMS a day: did you do it? Random human audits keep everyone honest.
Finish clean, every dollar returns. Miss a day, that day's slice goes to charity — not to us.
That day's slice of your stake — 1/100th — goes to charity. Your sprint keeps going. One bad day doesn't end the 100; it just costs you.
You define your action in measurable terms when you start — “100 cold emails sent,” not “work on outreach.” You confirm it by SMS each day, and random human audits ask for proof.
The rule is no misses — that's the point. Genuine emergencies (hospitalization, family emergency) can pause your sprint after human review. “I was slammed this week” can't.
To charity. We never keep a cent of forfeits — we don't make money when you fail, so we have no reason to want you to.
A flat fee when you start a sprint. That's it. Your stake is held, not spent, and returns in full when you finish.
Your money comes back, and you'll have done the one thing most people never do. Most finishers start another sprint — usually with a bigger action.
You already know the one action. The only question is whether you'll do it 100 times.
Takes 60 seconds. Stake $100–$1,000.